PrimeBit approached Oxymoron Agency with a challenge: a complete visual identity and a full-featured trading platform able to compete with established players. I created the brand and, together with a UX designer, designed the desktop and mobile apps, the website and promotional materials.
Process
I designed the logo, colour palette, typography and a branding system working across product and marketing — balancing a modern fintech aesthetic with clarity and trust.
The platform had to present complex financial data — charts, tables, indicators — while staying user-friendly. I designed over 50 unique screens, from order management and analytics dashboards to account settings and portfolio summaries.
The design language relied on dark UI, precise typography and a system of accents highlighting key data. Then came the marketing website and a set of banners, social visuals and investor assets.
