I was asked by Osom Studio to design the new Apogee Digital website. I started by defining the creative direction with a moodboard that captured the brand's modern, high-end, technology-driven character.
Once the tone was approved, I built the information structure and a lo-fi wireframe outlining key layouts and user flows — aligning the team and the client before detailed UI design.
Next, I designed high-fidelity views for both the main website and the e-commerce section. The final design system covered more than 40 pages, combining a clean aesthetic with clear usability and strong brand expression.
